Even though Vancouver is a digitally improved city, many businesses are experiencing many challenges in marketing their businesses. Some of them are listed in this blog.
Little resources- many companies are opting slashing their budgets to be able to cover essential expenses. This can lead to controversy within the marketing team. There are two concepts that can be applied to curb this. First is to build the case for larger budgets through objective audits and successful test campaigns. The second include creating segmented budgets based on region, product, buying stage and networks. After this, you can scale up profitable segments and either opt to do away with or improve unprofitable segments.
Allow the buyer to control their buying cycle- internet gives the customers and buyers full privilege and control over their purchasing decisions. Most buyers prefer conducting their research before even confronting available sales person. Marketing can influence the purchasing cycle in different ways including:
People are likely to go for contents that will probably tend to solve their glitches. There will also share anything that impacts them positively. You can promote your content through social outreach programs to get the best out of it.
You can use other forms of marketing like email marketing to reach more potential customers. You can craft customised emails that address your customer’s grievances and ensure you leave them satisfied. Email campaigns will enable you keep in touch your prospects as well.
Search engine optimization (SEO) is a very important marketing strategy. Applying the relevant keywords in your content will improve your online visibility on the search engines that will assure you the possibility of reaching your customers and delivering your solutions to the needy group.
Companies that maintain multiple channels of marketing make it complex and sort of confusing to buyers. For digital marketing, it is advisable to use approaches aimed at selecting individual platforms.
Lack of appropriate systems in place- most companies in Vancouver are struggling with creating digital systems used in digital marketing because things move very quickly on the internet. To solve this issue, implement basic structures that are designed to incorporate new digital strategies over time. Best structures help these companies to adapt easily to the emerging digital trends. Examples of these structures that can be used include P.A.C.E (Promote Analyse Convert Engage), Agile project management among others.
Lack of knowledge- it is a big challenge when it comes to digital knowledge and training. It is very important to be conversant with the many disciplines involved in digital marketing Vancouver like SEO, Analytics, Social relations and pay per click marketing among others. Giving enough technical training to your dedicated staff and your marketing team will help curb this. It is advised to train from the top to ensure your strategies are aligned with your marketing goals.
Lack of time- most of the companies such as Juiced SEO are very busy with other revenue generating activities forgetting to venture in digital marketing. Many just avoid it, not because they lack resources but probably because they do not understand how it can work for them. Find a competent marketing agency that can take charge of all your organisation marketing and assure you noticeable results.